SEO for Music Producers: Using Google To Build Your Brand
4 Quick Search Engine Optimization Tips For Musicians To Increase Discoverability Online
Note: SEO stands for Search Engine Optimization and it consists of different key strategies to help you rank higher on Google when someone searches for something relative to you.
Look… when a fan uses Google to search for you because they’re curious about your music, you want your social media, artist website, music, and more to pop up on the front page. I can’t tell you how many times i’ve been frustrated when trying to find an artist online, and I couldn’t because they aren’t easy to find on Google. Honestly, it’s a weird experience to expect to see one of your favorite musician pop up and to give up when you’re unable to find them. It paints an image of an artist that’s not all that serious about their music career.
To be completely honest, SEO is difficult and confusing. It takes a long time to understand how to boost rankings, and sometimes strategies that worked for a while will stop working altogether. However, there are simple tactics musicians and other professionals can take to make sure that they rank high in Google. Here are 4 strategies you can utilize today so you can rank higher in the near future:
1) Choose a unique name
You can immediately rank much faster in Google when you choose a music alias that isn’t already used. For example: if you decided to name your music project “Facebook”, that would be insanely difficult to rank for because you’re competing against Mark Zuckerberg’s Facebook to have your music project pop up on the 1st page. It’s just not worth it.
Now, if you were to switch out the A with a V, and choose “Fvcebook” instead, chances are good you’d be visible on Google’s 1st page after a little bit of time of growing your career. This is a great strategy, and switching around letters makes this easy so you face less competition.
2 ) Get blog support (build backlinks)
A big part of SEO is having other websites write about you and building backlinks (having your links placed on a different website) that point to your website and music. This sends signals to Google that your music project is legitimate and that people are interested.
If you are having trouble getting support from big blogs or other promotional websites, find smaller ones that will write about you. There are plenty of music blogs out there that are happy to write about music that is a good fit for their platform.
Pro-tip: Don’t trust websites that only will cover you if you pay them. The point of a blog is to write articles to increase website traffic and to try and monetize from that website traffic. So, it follows that if a blog constantly charges people at a small size, that is a decent indicator that they don’t have that great of website traffic to begin with.
Here on Melody Nest, we have our own blog called “Nest Selections” where we feature a new artist every week! If you’d like to submit your music to be considered for a blog post, you can send your music in via our demo submission portal by clicking here
3) Be active on Social Media (but don’t overdo it)
Yes, this is time consuming and can be a bit annoying. However, being active on Tik Tok, Instagram, Snapchat, Facebook, etc. helps Google recognize more platforms that you engage with, and increases the odds that when someone searches your DJ name, your page ends up showing up like this:
However, don’t post dozens of things per day and spam follow, like, message, etc. Nobody likes that, and it paints an unprofessional and spammy image of your music career.
4) Upload Your Music To Streaming Services
Like being active on social media, you want to make sure your music is on YouTube, Spotify, Apple Music, and more. You want to be diverse and spread across many platforms and websites like Tunecore, CDBaby, and more. This helps you build more links that point to your music, and can help boost traffic as a whole.
The world of SEO is extremely confusing, complicated, and it’s a LONG game. Just because you follow these steps, doesn’t mean this will happen over night. It takes a long time for Google to see any website as a reputable one, but making sure you do these four things will help ensure that you rise in the rankings.
Imagine the day when the public types in your artist name into the Google, and tons of info about you pops up! This is a great way to earn more fans, and at the end of the day, help your music career thrive.
P.S – Make sure when you develop your website, to hook it up with Google Search Console and Google Analytics! Both services help you keep track of how many visits you get, which websites are linking to you, where the traffic is coming from, how many impressions you get on Google, and much more!
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My name is Nick Voorhees, and i’m an Icon Collective graduate, music producer, and owner of Melody Nest. I am in no way an expert in music production (or in any field), but I just wanted to share some insight on what helped me along the way. I hope this is at least a little helpful.